The Food and Flavors, Consumer, and Beverage patterns all note a pull-back from extreme behaviors and activities; less risk taking, playfulness, courage, and vulnerability. This shift to caution affects what goes on the plate and how consumers approach food. The swings in behavior and desire are simultaneously wider and more extreme in nature. It also paints a more complex landscape to have to navigate, but at the same time more freedom to focus in areas of interest or expertise for the industry. Food industry players should understand the issues influencing food, flavor and beverage trends in order to successfully navigate them and uncover white space not yet explored.

Suzy Badaracco is a toxicologist, chef, and registered dietitian. She holds a Bachelors of Science degree in Criminalistics, an Associates degree in Culinary Arts, and a Masters of Science degree in Human Nutrition.

Suzy has worked as a trends forecaster for food industry clients since 1992. Suzy has been trained in military intelligence, chaos theory, and predictive analysis techniques used by both corporate and government bodies and has been practicing trends intelligence and predictive forecasting for more than 15 years.

Using these techniques, she has been able to successfully predict and profile government, technology, adversary and ally, food, flavor, consumer, industry, and health trends.

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