This weekend, Chicago’s vibrant restaurant and culinary scene is going global – it’s the National Restaurant Association Show!Last year, the city welcomed 58,000 visitors from across the globe who came to spot new trends, make new connections and gain insights from the top operators. This year, the excitement continues to build with over 2,200 exhibitors and more than 70 expert speakers ready to share what’s next in dining. Let’s explore the key trends shaping the restaurant industry today. 

Navigating Price Pressure 

The impact of inflation and increased supply chain costs continues to ripple through every sector – including the restaurant industry. The National Restaurant Association reports significant cost increases in two key areas: food (up 29%) and labor (up 31%). Combine that with customer traffic still being behind versus pre-pandemic levels, and it is clear why many restaurants are raising prices to survive.

Redefining ‘Value’ in Dining 

Price-sensitive consumers are continuously shifting choices when dining out. “Value” is a personal and dynamic matter for consumers, according to a recent Technomic study. While affordable meal deals help attract traffic, they don’t always build loyalty. Understanding what customers value most – beyond price – is key in creating a successful restaurant value proposition. 

Off-Premises Dining: From Trend to Norm 

A trend that spiked during the pandemic and has now become “essential"in the restaurant industry is take-out. Nearly 75% of restaurant orders are now to-go, according to the National Restaurant Association. Gen Z and millennials are driving the trend, having integrated take-out in their lifestyle. Restaurants are responding with expanded takeout and curbside offerings to meet this growing demand.  

Winners and Struggles in a Shifting Market 

In these challenging market circumstances some businesses stand out in their performance. Brands like Raising Cane’s, Texas Roadhouse and Chili’s are adapting and thriving. Chili’s, in particular, reported a 31.6% spike in same-store sales in Q1 2025, continuing a strong 2024 performance. 

Meanwhile, chains like Wendy’s, Applebee’s and McDonalds are facing headwinds. McDonald’s Q1 2025 report revealed lower traffic among both low- and middle-income consumers. Economic uncertainty and weak consumer confidence are said to be causes of lower traffic. Still, CEO Chris Kempczinski remains optimistic: "Consumers today are grappling with uncertainty, but they can always count on McDonald’s for both exiting new menu items and delicious favorites for exceptional value from a brand they love.” 

Looking Ahead 

In a landscape defined by change - shifting habits, rising cost, and evolving consumer expectations - the National Restaurant Association Show is more than an industry event. It’s a moment to reconnect, learn, and reimagine what success looks like in hospitality. 

See You There!