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Industry Leadership Series: The Changing Landscape of Successful Consumer Innovation: The Rise of the Dark Horse

Chicago is leading the way in the global food and beverage industry by embracing new thinking and developing new business models. Together, the Chicagoland Food and Beverage Network and The Hatchery Chicago present this series tackling some of the most challenging topics for the future of the industry. Join us at ICNC on January 24 for our first happy hour, Food Trends for 2018, with special guest Larry Levin from IRI.

date
Wednesday, January 24, 2018
time
4:00 PM - 7:00 PM (Central Standard Time)
venue
ICNC
location
320 N Damen Ave, Chicago, IL, United States Get Directions

Industry Leadership Series: The Changing Landscape of Successful Consumer Innovation: The Rise of the Dark Horse


Join us for our inaugural Industry Leadership event, to hear from Larry Levin, Executive Vice President Consumer and Shopper Marketing & Thought Leadership at Information Resources, Inc. (IRI)

New product innovation is a cornerstone to success for any company in the consumer packaged goods space. Many companies rely on as much as 10% of their annual sales coming from new product launches. The trend of smaller companies quickly winning in today’s CPG environment has created a new mantra for “failing fast” so that time is not wasted getting new products to market. In IRI’s most recent New Product Pacesetters, 40% of new brands were from small, or “dark horse”, companies. These companies are surprising and delighting consumers across the country with new products that are “designed for me”. These small companies are breaking through with innovation and sparking a consumer innovation revolution.

Over cocktails and appetizers, IRI’s Executive Vice President, Larry Levin, a recognized thought leader in a new product innovation, will share IRI’s thoughts and ideas surrounding the challenging and highly rewarding world of innovation sparked by small, “dark horse” brands. Natalie Shmulik of The Hatchery Chicago will also provide her insights on trends in the startup community. 

 Come hear what you should be eating in 2018!

Presented in partnership with:

Members please contact memberships@chicagolandfood.org for your discount code!

Industry Leadership Series: The Changing Landscape of Successful Consumer Innovation: The Rise of the Dark Horse

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