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  • Leveraging Healthier Food Trends to Grow Your Business

Leveraging Healthier Food Trends to Grow Your Business

  • 6 Mar 2019
  • 5:30 PM - 8:00 PM
  • Edelman, Aon Center, 200 E Randolph St #63, Chicago, IL 60601
  • 0

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Join Network partner, Partnership for a Healthier America. Convenience and on-demand purchasing practices are becoming the new normal for consumers. Technology is disrupting the food space at a quicker pace than ever before. In this environment, healthy innovation and market disruption are necessary to make nutritious foods more accessible to American families. The food and beverage industry has a pivotal role to play!  Are you and your company prepared for what tomorrow will bring?


With nearly a decade of data and proven practices, Partnership for a Healthier America (PHA) is uniquely positioned to leverage lessons across sectors, by bringing solutions that are good for health and business.  Join CFBN and PHA for an exclusive event to learn more about the newest industry trends in the “healthy” and “better for you categories.” Learn how organizations like Mars are thriving, by being a part of the next phase of the healthy revolution.

The panel will include:

Nancy Roman, President & CEO, Partnership for a Healthier America

Nancy E. Roman, President and CEO of the Partnership for a Healthier America, joined the organization September 5, 2017, following an international career spanning journalism, business, and public service with the U.S. government and the United Nations.  Prior to joining PHA, Ms. Roman was the President and CEO of the Capital Area Food Bank (CAFB), the Washington, D.C. region’s largest organization working to solve hunger and its companion problems: chronic undernutrition, and diet related health issues like heart disease, and obesity. Under Ms. Roman’s leadership, the food bank became a national voice for embedding health and wellness in hunger relief work. During her tenure, the CAFB dramatically increased the health of its food inventory by working with its corporate retail partners; pioneered new delivery models for fruits, vegetables, and nutrition resources; and advocated for access to affordable groceries in low income areas through both existing and innovative models.  Most recently she was named one of “The Most Powerful Women in Washington” by Washingtonian magazine.

Hank Cardello, Senior Fellow, Hudson Institute

Hank Cardello serves as a Senior Fellow at the Hudson Institute, a non-partisan policy think tank in Washington, DC, where he directs its Obesity Solutions Initiative. He is the author of Stuffed: An Insider’s Look at Who’s (Really) Making America Fat, published by HarperCollins/Ecco. For more than three decades, Cardello was an executive at some of the world’s largest food and beverage companies, including Cadbury-Schweppes’ Sunkist Soft Drinks, Inc., Canada Dry, Coca-Cola USA and Anheuser-Busch and General Mills. His perspectives on food industry and obesity issues have been shared through numerous mainstream, national and international media outlets.


Tracey Massey
, President - Americas, Mars Wrigley Confectionery

Tracey Massey is the President of the Americas for Mars Wrigley Confectionery, responsible for leading strategy, sales and operations in North and South America for the world’s largest manufacturer of chocolate, confections, gum and mints. With over 20 years of experience at Mars, Tracey oversees a multi-billion-dollar portfolio of iconic global brands that include M&M’S®, SNICKERS®, SKITTLES®, STARBURST®, ORBIT®, and ALTOIDS® in her current role.

Previously Tracey served as President of Mars Chocolate North America, where she focused on delivering exceptional customer service, consumer insights, and innovation across the company’s portfolio of chocolate brands.  Under Tracey’s leadership, the company invested over $500 million in its U.S. manufacturing operations to create a more agile supply chain, resulting in the creation of hundreds of new jobs across the country. In addition, Tracey was instrumental in leading the confectionery industry to form its first ever health and wellbeing commitments, teaming up with the Partnership for a Healthier America to increase product transparency, offer more choices below 200 calories and clearly market confections as treats, not snacks, food or meal replacements.

Tracey has worked across a variety of roles for Mars, both in the U.S. and in Europe. For the past 12 years, she served as a plant director and financial planner for Mars Petcare, as well as the Global Chief Financial Officer for Mars Chocolate. Prior to relocating to the U.S., Tracey held various positions in manufacturing and finance in the Drinks and Electronics divisions of Mars in Europe.

Tracey holds a BSc in Chemical Engineering from Loughborough University in England and is a qualified management accountant in the UK, accredited through CIMA.  Tracey lives in New Jersey with her husband, three children and two dogs. For more about her career, please see her article in Motto titled “Career Success Isn’t Just About ‘Leaning In’ and her feature in Bloomberg “How Did I Get Here?”. You can follow her on Twitter or connect with her on LinkedIn.

Networking events with The Chicagoland Food & Beverage Network are an opportunity to access an inclusive network dedicated to bringing together all of the industry players of the greater Chicagoland area, and beyond, to develop meaningful and mutually beneficial business connections.  The event provides a great opportunity to enjoy light refreshments and an opportunity to mingle - forging new connections and circling back with contacts from other events, all while experiencing the power of the CFBN network!

PHA SUMMIT LINKS:  The Partnership for America is hosting their Summit here in Chicago, April 1-2, 2019.  They are currently offering CFBN Members a discounted registration (CLICK HERE for Member Perks) CLICK HERE to register or for more information on April's program!


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