CFBN EVENT
Brand loyalty is the foundation of every successful consumer business. With the advent of the Internet, consumers have gone from making choices from a limited pool of big brands to the era of endless alternatives and abundant information. No longer limited by what is available on local store shelves, consumers are more selective about want they want and how they want it.
Brand honesty and transparency empower the consumer to take control of their buying decisions unlike ever before. When brands make it easy to acquire information about their products, it tells consumers they have nothing to hide while sending the message that they care about the needs and wants of their customers. Trust can’t be bought. It must be earned. Consumers want to understand exactly what they are buying, and rightly deserve the knowledge they seek. Come for breakfast and learn from our speakers on how you can help your customer become the hero of their household. They will thank you for it.
Featured Speaker:
Bob Bracket, IIT VP and Director, Illinois Institute of Technology and Institute for Food Safety and Health and CFBN Board Member.
Panel:
Jim Parsell, Director of Business Development, OwlTing USA and Venture-G. OwlTing USA is a start-up based in Chicago with global reach. We aim to unleash the potentia
l of emerging technologies to help power industries. OwlTing recently launched the world's first blockchain-based food provenance system. This system securely stores data and through our user interface allows clients to market their products unique story directly their customers. Venture-G is a data culture consultancy that empowers businesses to collect data purposefully, in order to increase visibility and informed strategic decision making.
Elieke Demmer, PhD, RD, Scientific Affairs Manager at RXBAR.
RXBAR provides convenient, clean, protein-forward foods, but we’re more than that. We believe in being honest, straightforward, real, and upfront in everything we do – we are proud of our high-quality ingredients and want to properly tell each of their stories. Our Scientific Affairs team enables RXBAR to be transparent about the science and facts behind our ingredients via direct, truthful, and non-misleading communication to internal and external audiences which drives curiosity, innovation, education, and business decision in our No B.S. approach.
Matt Botos, CEO, ConnectFood. ConnectFood offers a step-by-step, “Do-It-Yourself” food safety plan generator to help companies comply with the Food Safety Modernization Act and On-Demand plan reviews from a national network of food experts. Mr. Botos brings extensive experience in aseptic manufacturing and extended shelf-life products, packaging products, and heat exchanger systems. He continues to work with food and life science companies to adapt to the ever changing landscape of new processing technologies and the challenge of adhering to Good Manufacturing Practices to combat both intentional and unintentional food supply contamination. Mr. Botos was also a participant in several government sponsored initiatives that included international programs for-and-with the USDA and USAID specific to the Middle East and the former Yugoslavia.
Agenda:
7:00 am Check In, Breakfast & Networking
7:30 am Featured Speaker
8:00 am Panel Begins
8:45 am Presentation ends
Presented in partnership with:
Conveniently located by the METRA and CTA train stations. Parking also available in the building.
