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INDUSTRY EVENT
A solid understanding of your consumers is critical to accelerating the growth of your brand. Leading voices shaping consumer best practices dive deep into tools and resources that will help you build greater awareness of who your consumers are, what drives their behavior, and how to turn that into sustainable growth.
Perteet is an accomplished food industry professional, bringing years of sales and marketing experience and a passion for the Natural & Specialty Products Industry to her role at SPINS. As Principal, Marketing Solutions, Perteet supports SPINS’ corporate mission of increasing the presence and accessibility of natural and organic products by partnering with a wide range of clients to transform data into rich insights that fuel brand renovation and innovation. Prior to joining SPINS, Perteet held leadership roles at LEGO and General Mills. Beyond her work at SPINS, she serves as a National Board Member for the Food Recovery Network. Perteet holds an MBA from the University of Minnesota’s Carlson School of Management.
Patrick is a veteran of consumer packaged goods research who works closely with SPINS clients to help them understand the consumer of natural and organic products. With 25 years of experience, Patrick has advised hundreds of manufacturing and retail clients on the appropriate application of consumer panel, advanced analytics, and retail point-of-scan data. Patrick holds a master’s degree in econometrics from Marquette University and an MBA from Northwestern’s Kellogg School of Business.
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